Everyday tons of people in America and world watches Television and advertisements.
Brand One of the hallmarks of modern capitalism is advertising, helping fuel the economy by motivating buyers and supporting sellers. A prime promotional tool includes television commercials.
The consumer mind frame is largely weighted by what advertisements encourage and coerce people to buy, do and even believe. Television is firstly a visual medium and secondly auditory, allowing short stories to be told by advertisers. This medium allows for maximisation of the creative potential.
Brand History Shangri-La is a premier hospitality provider founded in in Singapore. Apart from providing hotels and resorts, it has also established spas and luxury serviced apartments.
The vision of Shangri-La is to be the first choice for their guests, colleagues, shareholders and business partners, with its Shagri la advertisement analysis to delight their guests every time by creating engaging experiences straight from their hearts.
Target Audiences Instead of highlighting the usual comforts and amenities of the hotel, the ad tries to work on the subconscious level of the consumers.
The man is neither familiar with nature of wolves nor with the terrain. This means that ad is not designed for regular loyal customer and Shangri-La is confident of retaining them with its service.
Furthermore the ad characterizes a man fighting alone in an adverse condition rules out family as target.
Its primary aim is to attract new customer especially working class who are rich enough to spend but are skeptical of service provided. It is safe to consider this ad to be reaching out to the niche market of business men of middle to upper class stature.
However, also not to mention anyone who is willing to pay the price for comfort as well. Creatively crafted with such brilliant cinematography and accompanied by an empowering original music piece composed by Bruno Coulais. Audiences would not figure out that this would be a commercial for a hotel until the ending of it.
This person is in an unknown place for work related affairs. He is tired in his endeavors and looking for a place to rest and rejuvenate, namely a hotel or a resort. Wolves are generally associated with sinister and wicked activities and here they depict hotels and resort. Cultural Impacts In recent years, change and adaptation seem to be the norm for society all around the world.
Adaptation to sub-cultures is not always the easiest. Habits and culture change are more often than not the hardest to accept. With the man lost in a foreign environment, looking desperately for a place to rest.
Unable to familiarize himself to his surroundings, he succumbs to settling down in the cold winter snow.
Unexpectedly, Shangri-La, depict as the wolves, show up to comfort the stranger. Hence, audiences are able to gather that no matter where you are across the globe, in a foreign environment, Shangri-La will take you in not as a guest but a kin.
Mass Media Theories There are four main theories that are formulated into the advertisement, namely the cumulative effects theory, attitude effects theory, behavioural effects theory.
Cumulative Effects Theory It is necessary for an ad to be repeated several times before an individual consumer attends to and processes the message.
This need for repetition is the cumulative effect of actual exposure to the message. Message quality is a critical factor in determining whether communication has any effect.
The placing of the Shangri-La ad in cinemas before movie screenings and on YouTube allows for this necessary repetitive exposure. The cognitive and affective responses to the ad e.Oct 23, · For the 11th reaction video of the 2nd year of this series, classical music majors react to VIXX's 'Milky Way' MV vs 'Shangri La' MV Watch the original Milky.
Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and regarded as one of the world’s finest hotel ownership and management companies. Mar 19, · Television Advertisement Television advertisement takes an important part of everyday human’s life. Everyday tons of people in America and world watches Television and advertisements.
Shagri La Advertisement Analysis. Introduction One of the hallmarks of modern capitalism is advertising, helping fuel the economy by motivating buyers and. One of the hallmarks of modern capitalism is advertising, helping fuel the economy by motivating buyers and supporting sellers.
A prime promotional tool includes television commercials. A television ad concept is not difficult to actualise, but creating an affective one that will excite audiences is. Television is firstly a visual medium and secondly auditory, allowing short .
Essay on Shagri La Advertisement Analysis firstly a visual medium and secondly auditory, allowing short stories to be told by advertisers. This medium allows for maximisation of the creative potential.